Online ad revenue topped $1 billion in 2006

Source: Exec Digital Canada

Date :5/23/2007 12:21:33 PM

The Interactive Advertising Bureau of Canada (IAB) has announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year.

The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million. Of the $1.01 billion, approximately $208 million or 21 percent of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.

2006 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:

- Display advertising (including banner CPM and direct response

advertising, plus contests, sponsorship and microsites) - 36%

- Search advertising - 35%

- Classifieds/Directories - 27%

- Email - 2 %

2006 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:

- Automotive - 16%

- Consumer Packaged Goods - 14%

- Entertainment (Music, Film, TV) - 9%

- Financial - 16%

- Leisure (Travel, Hotel, Hospitality) - 14%

- Retail - 16%

- Other - 15%